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Is Gen Y your target demographic for Multifamily? Here’s why
Gen Y—those between the ages of 16 to 33—represents about 25 percent of the population in the country and is now larger than the baby boomer generation, which is shrinking The Gen Y group keeps getting...
View ArticleApartment building owners benefit from prime renter group ‘unbundling’,...
The recovery from the ‘Great Recession’ has been anything but slow for apartment building investment. During the recession many of the prime renters (age 20 t0 34) were hit hard by unemployment and...
View ArticleWhat Gen Y Wants in Apartment homes and How They Find It. New Research via...
No real new news but good reinforcement on Gen Y prospects and renters: They search using their phones, tablets and laptops so your marketing sites have to be readable by all three. They use social...
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College towns are top destination for Gen Y job hunters…. and renters.
Where are Gen Y students most likely to find jobs? If you guessed New York or San Francisco, you’d be wrong. This year, small towns led the way as larger cities were more susceptible to economic...
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Will Apartment Revenue Management Systems Drive Residents To Homeownership?
Who’s handing who the keys? Property Management Insider had a piece out last week How Revenue Management Systems Make Leasing and Renewals Easier that talked about how RMS took all the emotion out of...
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